24 April 2013
I finished reading UnMarketing – Stop Marketing, Start Engaging for my final assignments of a Social Media Course at George Brown College in Toronto and I would like to share my considerations about this book written by Scott Stratten. I divided the book in three parts. Chapter 01 to chapter 20. Chapter 21 to chapter [...]
Posted in UnMarketing0 Comments
21 April 2013
Scott Stratten, author of the book “UnMarketing” made a special visit to Orange County from Toronto to speak about his book. Very interesting! Enjoy!
Posted in UnMarketing0 Comments
28 February 2013
Google plus is an amazing Social CRM Tool. It can be used for personal or business ends. Today I will talk about the business side of Google Plus. I really don’t know a lot about Google Plus. I just started using it but I am already impressed. Google + was born with a very interesting [...]
Posted in UnMarketing0 Comments
27 January 2013
EdgeRank is an algorithm developed by Facebook to manage what is displayed on the News Feed. Pages with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low EdgeRank Scores. You may think that is complex at first, but when you begin to understand the concept, it’s actually [...]
Posted in Metrics0 Comments
23 November 2012
If you want your audience to take a specific action, the best way is to ask them to do that campaigns using email marketing, sponsored links or social media. The issue is that for some reason when we share in social media we forget the call-to-acion (CTAs). Andres Traslaviña recently wrote about this in a [...]
Posted in Infographics0 Comments
23 November 2012
If you need to choose a Social Media Monitoring tool and don’t know how to do, I’ll help you. Bellow, I ‘ll post 5 tips for a correct choose. Tip #01 – Don’t choose your social monitoring tool, by price. You need to select your tool by functionalities, analyzing what this tool offer for your [...]
Posted in Metrics0 Comments
